Athletics unveils new logo

HOBBS, NM---The University of the Southwest Athletic Department is excited to unveil their new logo. This navy and red Mustang head will be showcased on our website, social media, team apparel, and around campus. This logo will be replacing the previous Mustang head that has been used for the past 2 decades. The new logo will also be used in conjunction with the interlocking SW logo that Baseball introduced to Athletics five years ago.

"This is a new and exciting time for USW Athletics and today we are thrilled to officially unveil our new identity to our USW community, student-athletes, and fans. This redesigning effort is a major step in in elevating the USW Athletics brand with a consistent and strong visual identity."

The design was created by Graphic Designer Michael Taylor. Taylor resides in St. Petersburg, Florida and has been a graphic designer for 12 years. He is currently employed by the Women's Tennis Association, but does freelance work on the side. "I wanted to make the logo look completely original, while fitting in the landscape of college athletics" said Taylor on his inspiration behind the logo. "The Mustang is facing south west directionally, which is an obvious tie to the school name". Taylor was happy with his final product and hopes that all Mustang fans will enjoy it. "My design career has moved away from creating logos, so I cherish any chance I get to have that creative outlet. I'm super happy with the end product and hope the students and alumni can come to love the new mark".

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